50-person brand competes with multinationals - by tripling campaign output
Newman's Own - a purpose-driven food company with just 50 employees - integrated Microsoft 365 Copilot across their marketing team. The result: the team tripled the number of campaigns they run each month without adding headcount, letting a lean operation punch well above its weight against global competitors.
Professional services
Law firms: up to 32 working days saved per lawyer, per year
Research across legal professionals found that lawyers using generative AI for document review and contract drafting are saving up to 190 hours annually - with nearly half saving 1 to 5 hours every week. Firms using AI document review have also cut paralegal time on routine review by 45%.
E-commerce
AI customer service: 41% faster handle times, under 2-minute resolution
Businesses integrating AI into customer service workflows have seen average handle time drop by 41% for routine enquiries and resolution times fall from over 11 minutes to under 2. Agents using AI assistance resolved 14% more issues per hour while reducing transfers to senior agents.
Marketing agency
Agency automates content pipeline using Make and Claude - output doubles
A digital marketing agency integrated Make with the Claude API to automatically process client content briefs, generate multiple content variations, score them with a custom model, and route the best to writers - all without manual input. Output doubled without adding staff, and turnaround times fell by 50%.
These are published industry examples, not Infuze client projects. We share them to show what's genuinely achievable - with sources you can read yourself. If you want results like these for your business, that's exactly what we're here for.
How to read these numbers. The 353% and 9-hour figures both come from Forrester Total Economic Impact studies commissioned by Microsoft, and the 9-hour model is built on a composite organisation far larger than a typical SME. We include them because they are the most widely cited figures in the market, not because we think they will land unchanged in a 12-person business. Our own worked calculation for an Irish SME uses a deliberately lower figure and shows the arithmetic.
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